Middle
Tennessee Poll
Resources for professors
Media professionals deal with poll results all the time. For example:
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Reporters use poll data when writing about politics, sports, medicine,
science, crime, and just about every other beat topic.
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Both advertising and public relations practitioners use polls to develop
and evaluate campaigns.
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Graphic artists devise charts and graphs that convey poll results to readers
or viewers.
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Entertainment professionals rely on poll results to estimate the number
of people who tune in to a particular show or station.
In short, every aspect of mass communication that involves an audience
also involves polling. That means our students need to know how to interpret,
evaluate and report poll results. This site is designed to help you make
the most of your students' hands-on experience with the Middle Tennessee
Poll. The "Checklist for profs" link at left is a good place to get started.