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COURSE OFFERINGS MC 6000 The Science of Communication. Three credits. Quantitative and qualitative research dealing with the uses and effects of mass communication. MC 6010 Cultural Studies in Communication. Three credits. Relationship of communication to culture with particular emphasis on the everyday contexts of media audiences. MC 6020 Media Management. Three credits. Pre-requisite: Permission of the graduate director. Application of the case study method to understanding the role of management and managers in the delivery of media to the marketplace. Application of management and organization theory to the problems of mass media. MC 6110 Quantitative Research Methods. Three credits. Prerequisite: MC 6000; Premission of the graduate director. Techniques of communication research emphasizing survey and experimental methods. Sampling, questionnaire construction, data gathering, and statistical methods. MC 6120 Qualitative Research Methods. Three credits. Prerequisites: MC 6010 and permission of the graduate director. Techniques of communication research emphasiz-ing participant observation, ethnography, and focus groups. Interviewing, observation, problems of generalization, ethics of fieldwork. MC 6230 Media in the Marketplace. Three credits. Prerequisite: Permission of the graduate director. The use of various forms of audience research in media organizations. Social and ethical conflicts related to marketing. MC 6250 Media Organizations. Three credits. Prerequisite: Permission of the graduate director. An examination of the structure of media organizations. Roles of creators, producers, distributors, publics, institutional frameworks. MC 6300 Media Law and Ethics. Three credits. Prerequisite: Permission of the graduate director. An overview of the laws relating to the media. Ethical and social dimensions of the law. Emphasis on case studies. MC 6320 Mass Media and Public Opinion. Three credits. Prerequisite: MC 6000; Permission of the graduate director. Theories of democracy, the nature of a "public" and of "public opinion." Readings in the classics on mass media and democracy and in public opinion research. MC 6350 Cultural Studies in Popular Music. Three credits. Prerequisite: MC 6010; Permission of the graduate director. Relationship of popular music to society with attention to institutional, textual, and audience studies. MC 6380 News, Culture and Democracy. Three credits. Prerequisite: MC 6010; Permission of the graduate director. Critical examination of the news process with attention to the relationship of economic, cultural and political constraints. MC 6400 Communication and Technology. Three credits. Prerequisite: Permission of the graduate director. Readings in the cultural history of media technology explore technological change and social development of a system of interrelated social relations or practices. MC 6430 Special Topics in Communication. Three credits. Permission of the graduate director. An in-depth analysis of one or more current issues or sub-disciplines. Topics will vary from semester to semester. MC 6590 Case Studies in Media Management. Three credits. Prerequisite: Permission of the graduate director. A capstone course that emphasizes the integration of communication theory and method with management philosophy in the planning of strategy for media organizations. Emphasis on case studies and student presentations. MC 6600 Seminar in Applied Research. Three credits. Prerequisite: Permission of the graduate director. A capstone course that emphasizes the application of various research methodologies to decision making in media organizations.
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