Course Schedule
PR 304
Last updated 04/21/2001
The course schedule here is only provisional, though I will not change assignment dates without one-week notice. An updated schedule can be found at my website: http://www.mtsu.edu/~rwyatt. YOU SHOULD CHECK THE WEBSITE AT LEAST ONCE A WEEK.
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January |
|
|
9 |
The nature and role of public relations, text 1-58 |
|
11 |
Above continued, models of communication |
|
16 |
Systematic public relations processes, text 120-207 |
|
18 |
Above continued |
|
23 |
Strategy, text 208-262 |
|
25 |
Above continued |
|
30 |
Models of media effects |
|
February |
|
|
1 |
Above continued |
|
6 |
The nature of public opinion |
|
8 |
Above continued |
|
13 |
One-hour exam (bring No. 2 pencil and General Purpose NCS Answer Sheet) |
|
15 |
Measuring public opinion |
|
(19) |
MTPoll begins |
|
20 |
Measuring public opinion |
|
22 |
Case studies in measurement |
|
27 |
Above continued |
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March |
|
|
1 |
Understanding data |
|
(2) |
MTPoll ends |
|
6 |
Digging into data |
|
8 |
Above continued |
|
13 |
Planning based on data, text 451-551 |
|
15 |
Communication based on planning |
|
20 |
Evaluating communication campaigns |
|
22 |
One-hour exam (bring No. 2 pencil and General Purpose NCS Answer Sheet) |
|
27-29 |
Spring Break |
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April |
|
|
3 |
MTPoll analysis |
|
5 |
MTPoll analysis |
|
10 |
MTPoll analysis |
|
12 |
Professional interview due; discussion of professional interviews |
|
17 |
Profiles of the public relations
profession, text 99-119, 290-450; discussion of professional interviews |
|
19 |
Extra credit professional interview due; discussion of professional interviews |
|
24 |
Ethics and the law, text 59-82, 263-289 |
|
26 |
MTPoll analysis |
| May 1 | Wrap-up and review |
|
3 |
Final, 10:30a-12p (bring No. 2 pencil and General Purpose NCS Answer Sheet) |