Course Schedule:
The Course will be
team-taught with Dr. Blake
Last updated 04/15/04
To go to
the course syllabus, click here.
To go the the course discussion board, click
here.
| Jan. 15 | Orientation to communication science; scientific method and cultural studies; models of communication. |
| Jan. 22 | Orientation continued, models. Severin & Tankard, pp. 1-70; McQuail, pp. 1-59. Post your first on-line reflection should summarize you own understanding of how media effect us and how powerful those effects are. |
| Jan. 29 | Early general theories of media and society. Powerful effects. Flow theories. Severin & Tankard, pp. 73-131, 201-216; McQuail, pp. 60-140. |
| Feb. 5 | General theories continued. Weak effects. Cognitive dissonance. Severin & Tankard, pp. 108-150, 185-200; McQuail, pp. 413-474. |
| Feb. 12 | Returns to powerful effects. Cultivation and agenda setting. Severin & Tankard, pp. 217-244; McQuail, pp. 357-412. |
| Feb. 19 | Cognitive theory. Framing and priming. Tankard, pp. 262-292. |
| Feb. 26 | The spiral of silence; media dependency; diffusion of innovation, third-person effect. Severin & Tankard, pp. 245-260; McQuail 301-357. First two critiques due. |
| March 4 | Above continued. |
| March 11 | Uses and gratifications, Severin & Tankard, pp. 293-306; review McQuail, 387-395. |
| March 18 | Two-hour test. |
| April 1 | Attitude change and propaganda. Severin & Tankard, pp. 151-184; McQuail, 477-489. Second two critiques due. |
| April 8 | Orientation to scientific method and research design, from class handouts. |
| April 15 | Orientation to scientific method and research design, from class handouts. |
| April 22 | Orientation to scientific method and research design, from class handouts. Longer paper due. |
| April 29 | Longer paper returned. Take-home discussed. |
| May 6 | Take-home due |
To go to
the course syllabus, click here.
To go the the course
discussion board, click here.
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