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ORCO 3250 Organizational Communication in Communities. Three credits. Theories and techniques involving communication between organizations and their constituencies. Identification and analysis of communication involving corporate philanthropy and fund raising, special events and conventions, volunteers, image, boards of directors, and ethical considerations.

By the end of the course, students should be able to:

	Plan fund raising and philanthropic activities, recruit and retain volunteers, plan special events, and deal with organizational image and crises.
	Apply persuasive and informative communication theories to external organizational communication situations and cases.
	Plan communications objectives and strategies for specific external audiences as well as evaluate the effects of communications strategies.
	Give oral presentations of analyses and communications plans to peers.

Assignments include an image analysis and mission/vision statement critique; a critique of a non-fund raising event; a plan for a fund raising event including a critique of a fund raising web page; and two book reports.

Course topics:
Image/Reputation Corporate Social Responsibility Corporate Values Corporate Ethics Organizational Mission and Vision Community Involvement Media Relations Special Events Special Event Fund Raising Working with Volunteers Fund Raising	Corporate Philanthropy Non-Profit Boards of Directors Political Fund Raising Conferences Crisis Communication Risk and Hazard Communication Corporate Apologies Customer Relations Product Recalls Demonstrations and Picketing